The bottom line

A quarter of smaller companies stated that their primary issue resided with the integration of B2B systems with internal applications, closely followed by 23% citing that their B2B capabilities were based on old technology that is difficult and time-consuming to support is today announcing the results of research that investigated the benefits to organisations of an end-to-end business integration strategy, and the challenges faced to achieve this.

The survey by Sterling Commerce, carried out amongst 300 senior IT managers in France, Germany and the UK, found that four out of five companies experience problems with their current B2B capabilities and a third of all companies face difficulties when trying to integrate their B2B systems with internal applications. This trend is set to escalate in light of Gartner’s prediction that multi-enterprise B2B traffic is expected to triple between 2008 and 2013.

The challenges highlighted by the research demonstrate how relatively unprepared European businesses are for this predicted growth in B2B integration traffic, which can also fluctuate greatly, depending on market conditions or trading relationships. Alongside this, it is evident that the integration of internal applications is often overlooked and as a consequence those enterprises unable to drive B2B interactions holistically and strategically will be at risk of greater costs to manage the supply chain; attributable to slow, manual and error-prone document exchanges.

The survey also explored the ease with which a company's IT department is able to make a relatively minor change to its business process – a key capability needed in order to adapt to the dynamic nature of today’s business. It uncovered that over half of the companies interviewed estimated the change would take a minimum of three days. It is therefore essential that businesses have the control and flexibility to change their systems and processes rapidly. Companies with mature B2B integration capabilities can gain this flexibility and will benefit from significant cost savings throughout the supply chain, giving them a competitive advantage and stronger standing for the financial upturn.

Dave Carmichael, Senior Product Marketing Manager, Sterling Commerce concludes, “As companies grow and evolve over time, islands of integration emerge and create chasms when data is exchanged internally and across the supply chain. Unfortunately, they often fail to connect with one another, causing companies to rely on error-prone manual processes to collate data which also may be out of date. Without effective B2B integration there is an inherent lack of visibility and efficiency across the business and with partners. This has a significant impact on costs and ultimately affects the bottom line.”

The biggest issue faced by larger companies of more than 3,000 employees was the ability to set up and on-board new partners quickly closely followed by the difficulty in integrating B2B systems with internal applications.

Finally, the survey also highlighted discrepancies according to company size.

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